Pay Per Click Advertising Details
Many small businesses are benefiting from Pay Per Click advertising as it directs qualified traffic to their websites. It is a great compliment to organic Search Engine Optimization, can achieve immediate results and requires a small initial investment. At all times, you are in full control of your campaign and your advertising budget.
What is Pay-Per-Click?
Pay-Per-Click (PPC) is the common name for paid text advertisements that are found on search engine results pages. PPC ads stand out from the regular "organic" search results and are usually listed under the titles: Sponsored Links, Sponsor Results, or Sponsored Sites.
The purpose of Pay-Per-Click is to attain top rankings within the major search engines by paying for them. Google AdWords and BING Search Marketing are currently the two most popular PPC search engines.
PPC allows companies to place "bids" on the keywords they wish to promote. By outbidding competitors for the same keywords, a company can attain top positioning within the sponsored listings.
Search engines charge a company for their ad when a site visitor actually clicks on the link to the company's website (a click-through). You pay for each click through based on the maximum bid set for that keyword phrase.
Benefits of Pay-Per-Click Marketing
Our expert Pay-Per-Click campaign set-up services help ensure you don't buy ads for the wrong keyword phrases. With Submit4U, you will experience several benefits that include:
- The set up costs of this service is very often quickly recovered by setting up the campaign properly to begin with and removing keywords that are known to waste budgets or are not targeted enough to deliver results. Bidding on the wrong keywords can be extremely costly.
- You tell us what you are selling and we find the keywords that people are using to find the products and services you are offering.
- All actual "Pay Per Click" fees are paid directly to the respective search engines through your own account, which we will help to setup
- Cost per click (CPC) is determined by bidding level, keyword competitiveness and your expectations for ad position
- Submit4U uses various tools to determine the most effective CPC
- One time set up cost includes keyword research, development, set up of your PPC campaign
Submit4U's Pay-Per-Click Advertising Package Details
Pay Per Click Setup and Research Specifics:
The timeframe of PPC research and setup is approximately 1 to 2 weeks, with work beginning within 48 hours of receipt of signed agreement and Set-Up Fee payment. The activities performed by Submit4U Promotion include:
- General research of potential ad groups and keyword terms used by client, customers, and competitors.
- Extensive keyword research to narrow down keywords based on: relevancy, searches, competitiveness, budget, and goals.
- Up to 150 keyword phrases. The number of keyword phrases indicated is a maximum limit. Actual number of phrases will vary by campaign depending on research
- Up to 3 Ad Groups. Ads are grouped into categories to ensure all keyword phrases are relevant to the ad. The number of ads indicated is a maximum limit. Actual number of ads will vary by campaign depending on research.
- Account setup with each PPC search engine you want to be listed in
- Development of titles and descriptions for your approved keyword terms
- Report of recommendations for the most effective keywords
Optional Ongoing PPC Management Specifics:
Once the setup is complete, Submit4U is available to manage your PPC Campaigns to ensure results are maximized. This service includes:
- Monthly indexing checking to determine number of searches performed each month for each potential keyword and what the bid amounts are
- Regular management of listings and bids to maintain preferred positioning
Client Contribution to PPC Campaigns:
Submit4U will run the PPC Campaign but requires that the client provides key input such as:
- Benchmark data (if possible) in order to determine the success of the campaign. For example: Cost per conversion (defined as generating a new lead), conversion ratio (how many clicks does it take to generate a new lead)
- List of relevant products/services/terms to focus on, and any pre-existing PPC lists, if applicable
- List of landing page(s) to focus the campaign on
- Approval of keyword list within campaign provided by Submit4U Website Promotion
Increase Traffic with Submit4U's Pay Per Click Campaigns
If you are ready to have a Pay Per Click Campaign help increase traffic and boost your sales, visit our Pay Per Click Campaign Packages by clicking on the link below. Here you can make the purchase and we will get to work within 48 hours.
Pay Per Click Campaign Packages
Our Pay-Per-Click (PPC) Services are designed for small businesses in need of help setting up their first PPC Campaign. Improper setup or poorly targeted keywords during this stage can eat away your budget without providing results; it's a costly mistake we don't want you to make. Submit4U's experts set up your account properly to avoid these common errors.