Learn about Organic Search Engine Optimization
There are over 14 billion online searches performed every day.
When someone searches for your products or services it is crucial that you appear in the Search Engine results. The purpose of Search Engine Optimization is to make your website visible to potential customers searching for your products and services.
Most small businesses choose to pursue SEO based on one of these three goals:
- To enable your business to be in front of and available to people looking for what you have to offer. .
- To obtain the highest rankings possible for all primary search phrases within the organic listings section of Search Engines such as: Google, Yahoo & Bing. .
- Drive Internet traffic to the website for the purpose of developing new leads or sales.
What Does Search Engine Optimization Involve?
SEO involves a variety of techniques and strategies to get your website ranking for the keyword phrases your customers will search on when they have a need for you services.
The main areas of SEO services include:
- Examining and improving the website design and structure to make it accessible and readable to Search Engine
- Writing quality content based on keyword phrases so that the Search Engines understand what your business offers
- Develop inbound linking to show the Search Engines that others give their approval of your website
SEO is an ongoing process that requires continuous attention as well as a certain level of expertise. We understand that most small businesses may not have these resources so we offer a variety of SEO Service Packages performed by our experienced SEO team members.
Is Search Engine Optimization like Advertising?
Traditional advertising is based on capturing people's attention in attempts to create a need for or interest your product or services. Search Engine Optimization is a much more targeted approach to attracting customers as your website is presented to people already actively searching for the products or services that you offer. In this way, the customers are self-qualifying themselves for you.
For this reason, it is one of the best ways to increase the visibility of your products and services. Many people use Search Engines to find what they are looking for and it is becoming more and more important to be visible in their findings.
Businesses using optimization are realizing much higher conversion rates and return on investments over traditional advertising. In fact, there has been a significant shift in marketing budgets from traditional mediums such as Yellow Pages and print advertisements to online marketing such as SEO.
Time Needed to See Results
It typically takes 2 to 6 months for the engines to fully apply their algorithms and for a site's rankings to stabilize. During this time we will monitor the progress of the keyword positioning and make adjustments to web page optimization, internal linking, tags, content, keyword density, etc...
Justification for Continuing to do the Search Engine Optimization
Continued optimization enables us to continue the needed work to keep your keywords ranked on the search engines. You are able to stop the optimization at any point with 30 days notice but your rankings will deteriorate after the work has stopped and rankings will begin to fall. Optimization is considered a continuous process, as long as you like what you keep your website listed in the search engines and are improving it makes sense to continue doing it.
Many of our clients have continued to do monthly optimization for several years because the return on investment is very good and their businesses continue to grow year after year.
Which SEO Option is the Best for You
Local Search Visibility Helps Reduce Costs
Internet marketing on a national or global scale can often be too expensive for many small or medium sized companies. National companies with customers all over the globe can often have monthly online marketing budget of several hundred thousands dollars and can market very aggressively. They do it because the return on investment is very good.
As a small business, your customers are likely localized and you may not have the budget of a large corporation. We recommend using a localized search strategy to keep costs manageable. This type of strategy uses targeted primary keyword phrases targeting specific areas (for example Vancouver Italian restaurant).
This is cost-effective and delivers very good results with high conversion rates. The Local Start-Up or Regional Advanced Packages is great for small businesses with a limited geographic area in which to provide goods or services. The option can also be upgraded to a larger package once you have built up your business, expanded your client base and it is time to expand your marketing efforts.
National or Global Increase Visibility
If your business operates on a larger scale and does business on a national or global scale, you will need to invest in a larger SEO campaign. By refocusing your target keywords on specific products or services you are able to attract more visitors nationally or globally. The more generalized the keyword phrases are generally means more traffic, but at a slightly higher cost.
Both the National Advantage and the Global Enterprise packages are designed to help give your website greater exposure and better traffic.
Submit4U's SEO Package Details
Let us help your business grow. We offer flexible plans for Local, National and Global Search Strategies. Learn about the packages, deliverables and prices by clicking the link below.
Organic Search Engine Optimization Packages
Submit4U's SEO Packages are designed to meet the specific needs of your business whether you are looking for visibility within your local area or are wishing to pursue more aggressive visibility on a national or global level.
Submit4U's Organic SEO Package Details
Our SEO Experts perform all the services as outlined in your SEO package on your website. If you are new to Search Engine Optimization, understanding the various aspects of our packages may be confusing. To make the process easier, we have outlined the different areas of SEO services.