Submit4U's Organic SEO Package Details
Our SEO Experts perform all the services as outlined in your SEO package on your website. If you are new to Search Engine Optimization, understanding the various aspects of our packages may be confusing. To make the process easier, we have outlined the different areas of SEO services.
All of Submit4U's SEO Packages include two aspects: on-site optimization that takes place within the first month of set-up and off-site optimization that takes place on a recurring monthly basis.
On-Site SEO Activities
On-site SEO is the foundation for Search Engine Optimization as its efforts are directed towards making the website findable and readable by Search Engines. If the Search Engines cannot read your site, they cannot determine what your site is about and will not provide your site with any rankings or traffic.
On-site focuses on cleaning up the website's backend code so that is structured properly for the Search Engines. It also focuses on making sure content on the pages is relevant, reliable and supports specific keyword phrases that customers use to find your website. The end goal is to help Search Engines understand what your site is about, index it properly and send qualified traffic.
The key On-Site SEO activities can include (depending on the package):
- Website Analysis & Keyword Research: Our experts start by examining your website in terms of content and structure. They then uncover the search terms or "key" words that potential customers will use when searching for your products or services. Strong keyword phrases are important when built into your website content because they ensure your web pages will be found for the terms people are using.
- Initial Website Evaluation Report: The results of the initial website evaluation are provided to the customer as a baseline for the work to be performed. The initial rankings of the website help you compare progress in the future months.
- Primary Keywords: Based on the keyword research, primary keywords are chosen to help focus the website content. The primary keywords are the most relevant terms that will help attract higher levels of qualified traffic to your site.
- Title & Meta Data Optimization: Experts work at integrating the chosen keyword phrases into the parts of the web pages considered to be the most important to Search Engines: Title Tags and Meta Data. Search Engine spiders crawl these areas first and use them as signals as to what the rest of the web page is all about; it is important that they be unique, focused and customized.
- New Optimized Pages: Search Engines are always crawling and indexing websites looking for new and unique content. When our experts build new web pages focused on your keyword phrases, it will invite the Search Engines to keep returning to your website. It also makes your website more useful for visitors, full of valuable information.
- Sitemap.xml & Robot.txt Installation: Our experts will create a Sitemap.xml file for your website which will help guide Search Engines through all your pages. This ensures that your pages are easy for Search Engines to find, read and understand so that you get indexed or recorded in Search Engine databases for the correct terms and content.
- Google Analytics Set Up: Installing Analytics code onto your web pages allows for monitoring visitor behaviour and provides metrics such as traffic, bounce rates, time spent on each page and conversions. This allows for deeper analysis on website performance and helps you better understand your visitors in order to fine tune your website.
When we are finished with On-Site SEO, your website will be properly optimized to allow easy access for the Search Engines, allowing them to read and understand what your website is about, what services or products you offer and what keyword phrases your customers are going to find you with.
Off-Site SEO Activities
Once your website's source code and content is optimized, off-Site SEO activities will focus on promoting your website over the internet. The main focus is to build quality inbound links that act as votes of popularity for your website. The more websites promoting your website, the better reputation you earn among the Search Engines. A high reputation will get your better ranking positions, higher visibility and greater visitor traffic to your site.
The key Off-Site SEO activities can include (depending on the package):
- Setup & Optimization of Local Business Listing within major Search Engines: Our team will create a company listing so that your site will be found on the very to top of the Search Engine results page. The listing will display your company details such as address, phone number and even a clickable map. This data is also made available through smart phones, iPhones, GPS systems and other devices.
- Search Engine Submissions: We manually submit your web pages to the largest Search Engines such as Google and Bing to ensure your optimized pages are being indexed. This means that you don't have to wait for the Search Engines to find the major changes to your site in order for it to start being indexed.
- Major Directory Submissions: We perform manual directory submission to get qualitative one way links to your website. These submissions to major directories work to improve position in Search results, ensure that your website is indexed and increase click through traffic.
- Social Bookmarking Submissions: On a monthly basis, we will perform social bookmarking to link your blog articles to a variety of sites that sort through and organize bookmarks. This helps to drive traffic to your site and creates additional inbound links to your website, as well as gain the attention of Search Engine robots.
- One Way Links: Each month we manually select new quality links from reputable websites to your own website in order to show larger Search Engines, that your site matters. Search Engines interpret these links as a literal recommendation of your website, just like you would recommend something to your friend. As your site is recommended, you will gain higher rankings for your primary targeted keywords which will result in more exposure in the Search Engines, attracting traffic to your site.
- SEO Customized Articles: For balanced optimization through a diverse means, our team will also develop at least one customized 500 word article each month. These articles will discuss your products, service or business and establish your expertise on the subject matter.
- Article Submissions: The monthly article is posted to several top article directories for maximized distribution. These article directory sites are handpicked to ensure that only the most reputable and high quality sites are displaying your articles. A quality site with a high Page Rank listing your articles in relevant business categories is crucial to Search Engine rankings and site development.
- Custom Analytic & Ranking Report: Each month we will analyze your website's positions in the top 2 Search Engines (Google and Bing) and compile a report that will show your website's rankings. These reports help you see how rankings are improving, which new keywords are bringing traffic to your website and how traffic increases to your web pages over time.
This ongoing monthly optimization works to continually build up your reputation on the internet. Your website will become better connected with social bookmarks, directories and other related websites in order to help drive traffic to your site. At the same time, these efforts will improve the Search Engine's opinion of your website so that it will gain higher ranking positions for your targeted keyword phrases. The end result is increased traffic.
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More about Full Service Organic SEO Packages
Learn more about our various SEO Packages that range in services and size. There is a package to suit all your website's needs within your budget.
Organic Search Engine Optimization Packages
Submit4U's SEO Packages are designed to meet the specific needs of your business whether you are looking for visibility within your local area or are wishing to pursue more aggressive visibility on a national or global level.
Learn about Organic Search Engine Optimization
When someone searches for your products or services it is crucial that you appear in the Search Engine results. The purpose of Search Engine Optimization is to make your website visible to potential customers searching for your products and services